Nike Shoecase

Client: Nike

Year: 2019

Role: Account Manager + On-Site Producer

Description: An interactive display that gives people a chance to score super limited edition Nike sneakers.

For the opening of the latest Foot Locker in Washington Heights, we teamed up with Nike to create the ShoeCase, an interactive experience that gives fans and sneakerheads a chance to cop coveted, limited edition Nikes. The exhibit displays sneakers in dynamic 360-degree rotation with synced video and lighting.The styles featured in the ShoeCase are super rare – sometimes a Foot Locker exclusive or a second chance at a sold out drop. The experience prompts customers to sign in by scanning their Nike app, entering for a chance to purchase the exclusive shoe in their size. The ShoeCase prints out a ticket in seconds to let them know if it’s their lucky day. If they don’t win, they can always try again on another pair. 

I was responsible for leading the creative team through concepting, client communication through production, on-site coordination and logistics, and training the store team on operations. Following the launch of the Shoecase, I was the main POC for any support questions.

Press: Engadget , CNBC, SoleCollector, Business Insider, Chain Store Age