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#NFLConfetti @ SBLIV

Client: NFL & Twitter

Year: 2020

Role: Account Manager

Description: Fan tweets printed on pieces of confetti for Super Bowl LIV.

We partnered with Twitter and the NFL to print fan tweets on pieces of confetti that sprinkled the stadium after the Kansas City Chiefs won SB LIV. To celebrate the league’s 100th season, fans were asked to use #NFLTwitter during the week leading up to the Super Bowl for a chance to have their tweet printed on a piece of confetti.

We began printing tweets during the week leading up to the Super Bowl and throughout the course of the game. Following the game, we helped get photos of each individual confetti tweets to send back to users whose tweet was on the confetti.

I was responsible for client communication through pre-production and production, on-site coordination and logistics.

Press:  GQ, Front Office Sports, Mashable, CBS, Ad Age, Reuters, Ad Week

Awards:

#HashtagSports

  • Best Big Game Spot or Stunt
  • Most Creative Partnership (Without an Athlete or Influencer)

Nike Shoecase

Client: Nike

Year: 2019

Role: Account Manager + On-Site Producer

Description: An interactive display that gives people a chance to score super limited edition Nike sneakers.

For the opening of the latest Foot Locker in Washington Heights, we teamed up with Nike to create the ShoeCase, an interactive experience that gives fans and sneakerheads a chance to cop coveted, limited edition Nikes. The exhibit displays sneakers in dynamic 360-degree rotation with synced video and lighting.The styles featured in the ShoeCase are super rare – sometimes a Foot Locker exclusive or a second chance at a sold out drop. The experience prompts customers to sign in by scanning their Nike app, entering for a chance to purchase the exclusive shoe in their size. The ShoeCase prints out a ticket in seconds to let them know if it’s their lucky day. If they don’t win, they can always try again on another pair. 

I was responsible for leading the creative team through concepting, client communication through production, on-site coordination and logistics, and training the store team on operations. Following the launch of the Shoecase, I was the main POC for any support questions.

Press: Engadget , CNBC, SoleCollector, Business Insider, Chain Store Age